Slogans are a more than a catchy phrase. They are the chance to set expectations about your product and business in the mind of the consumer. We analyzed 1077 bank and credit union slogans to learn how financial institutions position themselves.
We commissioned a study with Nielsen to poll Americans ages 18+ on what they want from their financial relationship, and your community bank or credit union has it.
Banking, as an industry, typically falls low in consumer satisfaction. To understand what consumers hate about their checking, we looks to CFPB complaints.
Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.
By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.
