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More than half of Millennial consumers are familiar with local institutions, which is more than can be said for “new” or online-only banks. The next step is implementing strategies to sway Millennials to switch institutions.

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Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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The farmers market doesn't compete with the farmers. It’s a cooperative, enhancing their ability to grow as small businesses by facilitating a space for commerce.

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There are conflicting opinions about the most effective way to motivate someone to change their behavior. Our research reveals an effective method.

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America’s financial landscape is dominated by some behemoths, but our country is remarkable in the strength and number of community banks and credit unions.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.