Despite the billions of dollars being spent on digital marketing, direct mail can return some of the best ROI. Here a some common mistakes marketers make.
The way consumers want to interact with brands and service providers today is completely different than it used to be. And as consumer behaviors have shifted, winners and losers in various industries have emerged.
The mountain of digital marketing metrics can become overwhelming very quickly. This dictionary will let you know which ones should matter most and what they mean.
Marketing automation can sound cold and impersonal, but when used properly it allows banks and credit unions to provide superior service and marketing.
Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.
By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.
