Big Data is overwhelming, so we try to package up our insights into one, nice, simple number. Typically, this is the average. But this might lead you astray when trying to derive actionable insight.
Our industry is constantly changing. With technology, new FinTech competitors, megabanks, regulation, and changes in consumer behavior, community financial institutions have a lot to keep up with.
Chip Conley is a marketing expert. And we recently sat down with him to talk about how his marketing and travel experience can help institutions get through to consumers in their communities.
Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.
By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.
