In 2020, 7.7 million Americans lost jobs that included employer-sponsored health insurance. In all likelihood there are people in your community who need health insurance but no longer have access to a plan that works for them. What would people in your community do if they had an unexpected injury or illness? Research shows that 67% of bankruptcies are tied to medical issues, meaning many of them are one bad diagnosis away from being in serious financial jeopardy. 

But what if they could get the health insurance they need, even when they’re between jobs? What if you could be the one that helped them get it? Turns out, this is the perfect time to do just that with the Open Enrollment Period for healthcare and Annual Enrollment period for Medicare this Fall. 

Health insurance from a trusted institution like yours is an excellent fit for both consumers and the community banks and credit unions that serve them. More than 71% of consumers are open to receiving healthcare referral offers from their financial institution.

Opportunities like this only happen once a year.

Many consumers need health insurance due to job losses and financial challenges over the past year and are open to receiving these offers from their financial institution. There are several factors contributing to their situation:

• 49% of Americans worry they can't pay for unexpected medical bills that total less than $1,000.

This level of anxiety is a strong clue that Americans need help finding affordable care and preparing for medical expenses.

• 80% of people choose the wrong health insurance plan.¹

Selecting an insurance plan with the right balance of coverage, deductible, and in-network providers can be challenging. And should you discover that you’ve made a mistake, you usually have to wait a year to fix it. Having a trusted partner helping you through the process is invaluable.

Americans need access to these services. Help serve your community.

It’s clear that employer-sponsored health insurance isn’t covering all the Americans who want or need health insurance. When you consider that gap in coverage, you can see an opportunity for your institution. We surveyed real consumers to access the size and shape of that opportunity¹:

• 71% of respondents are open to receiving healthcare offers from their primary financial institution.
• 73% of respondents would accept a new dental plan offer through their financial institution if it met their family's needs.
• 94% are open to receiving vision insurance offers from their primary financial institution.

Ordinarily, launching a healthcare offering would take months of time and effort — not realistic if you intend to reach consumers before the upcoming Open Enrollment Period (healthcare) and Annual Enrollment Period (Medicare). Fortunately, Kasasa Care’s digital referral marketing program makes it easy for community financial institutions to make these services available to their community without impacting day-to-day operations.

With the right partner, you can offer healthcare quickly and with low effort.

The Kasasa Care healthcare referral program allows you to easily offer affordable health, vision, and dental insurance, as well as Medicare — all at no cost to you. This program can help to increase the performance of your emails — financial institutions opted into more than four Kasasa Care offers have seen a 10% higher click-through rate than financial institutions opted into four or less Kasasa Care offers. Kasasa and their referral partners will take care of the marketing, compliance, online marketplace, and servicing of the referral offers, so you can start helping your community get access to health insurance coverage in a matter of weeks, not months. By enrolling in Kasasa Care, you can leverage cutting-edge marketing automation and propensity modeling to personalize the best offers for each consumer based on their individual needs.

Take advantage of this timeframe to get top of mind attention.

During this Fall’s Open Enrollment and Annual Enrollment Period, healthcare is going to be on many people’s minds. However, there are plenty of other non-finance–related products and services that your institution can offer once this period comes and goes. With a referral program and online marketplace such as Kasasa Care, you can consistently deliver personalized offers to people in your community, allowing them to say “yes” when the timing is right for them. No need to push for sign-ups or ask frontline staff to upsell at the teller window — you get to be the resource that Americans need, when they need it most.

1. 2020 survey conducted by Qualtrics on behalf of Kasasa