Time to see where you really rank! Take the quiz to find out if you’re a marketing novice or master. No matter what, you’ll find helpful tips to improve.
The modern bank's most valuable asset isn't cash stored in a vault. It is data. Here are five lessons banks and credit unions should learn from Capital One's recent breach.
What makes consumers choose more expensive options or stay with a company regardless of the competition? Brand loyalty. In the financial world, loyalty is everything.
It seems like every year there is a new technology that will disrupt banking forever. Then it doesn't. Here is the number one banking technology our Chief Innovation Officer John Waupsh thinks will shape 2019 and beyond.
Slogans are a more than a catchy phrase. They are the chance to set expectations about your product and business in the mind of the consumer. We analyzed 1077 bank and credit union slogans to learn how financial institutions position themselves.
Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.
By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.
