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It’s important to have core principles in place that keep you on track to hit your goals when searching for new products. Be mindful of these things.

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Community financial institutions can win new account holders and create brand loyalists, (even during a difficult time) by focusing on these four things.

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Interest rates are no longer enough to keep your loan products competitive. With access to more options than ever, you need to deliver or more fronts.

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Loan demand is often driven by life events, which means that different generations have very different desires when it comes to loans.

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Margin compression hurts and you need a proven strategy for generating non-interest income. Read our tips for creating stable income and more loyalty.

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There’s never been a better time than right now. Here are seven ways to become a primary financial institution for your account holders.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.