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Marketing doesn't lack things to measure. In fact, we have a measurement for everything. So much so, that sometimes it is to our detriment.

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There is a trend sweeping the country where consumers are looking back to their communities for the needs. Eating local. Shopping local. And, bank local?

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The Data Imperative: Yesterday's News in Data

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Six Advertising Ideas For Banks And Credit Unions

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I’m often asked to provide my elevator pitch on what’s special about Kasasa. Kasasa is not simply an account; it is a well-orchestrated program that follows the motto "it’s how we put it all together that sets us apart".

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We recently sat down with Chip Conley, hotel industry veteran and marketing expert, to talk about how consumers’ associations with your brand can influence their decision making.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.