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Most community bank marketers are expected to compete on a shoestring budget. Here are 5 tactics you can leverage to even the playing field.

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Despite claims that bank branches are on the decline, it seems that consumers still rely on branches for much of their banking activity.

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Community banks and credit unions work in a highly regulated industry. It is a matter of time before you undergo a social media compliance audit.

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One of the first lessons we learn as marketers is that a campaign must deliver the right message, to the right person, at the right time. That's all powered through customer segmentation.

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Would it surprise you to know some of Gen Z has already graduated college? Spanning from 1995-2015, this is a diverse generation.

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There is a financial literacy crisis in this country, and credit unions are uniquely positioned to take on the challenge and save their communities.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.