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You're great at working with your community, but do your skills translate to the digital world? Being a social media community manager requires many skills.

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We commissioned a study with Nielsen to poll Americans ages 18+ on what they want from their financial relationship, and your community bank or credit union has it.

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More than half of Millennial consumers are familiar with local institutions, which is more than can be said for “new” or online-only banks. The next step is implementing strategies to sway Millennials to switch institutions.

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Consumer-centric marketing can be a departure from traditional product marketing strategies. How can your bank or credit union make the transition?

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The way consumers want to interact with brands and service providers today is completely different than it used to be. And as consumer behaviors have shifted, winners and losers in various industries have emerged.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.