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"How can you know my market when you don’t live here?” The truth is that you don’t have to live in a certain market to predict how consumers who live there will engage businesses.

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Consumer expectations are rapidly changing. In order to keep up with their demands, you have to ensure you have the right people on your team.

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The mountain of digital marketing metrics can become overwhelming very quickly. This dictionary will let you know which ones should matter most and what they mean.

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There are conflicting opinions about the most effective way to motivate someone to change their behavior. Our research reveals an effective method.

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Marketing automation can sound cold and impersonal, but when used properly it allows banks and credit unions to provide superior service and marketing.

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America’s financial landscape is dominated by some behemoths, but our country is remarkable in the strength and number of community banks and credit unions.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.