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Is Instagram right for your bank? Millennials and Gen Z rank it as the most relevant social media platform. Here are some tips to build engagement.

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What separates Generation X from Y. How about Gen Z and Gen A? Who are the Millennials? They’re in vastly different phases of their financial life.

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Futureproof your financial institution by investing in seasonal marketing now. It's a great opportunity to create an emotional connection with consumers.

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Why is digital marketing important for community financial institutions? It helps obtain and increase vital on-page ranking signals that are key to SEO.

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Gen Z and Millennials defy expectations for what makes a primary financial institution (PFI). If you want their loyalty, you need to be aware of who else is competing for their attention.

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Financial institutions need to develop quality, long-term relationships with their account holders if they want to be around in 20 or even ten years.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.