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    Owning your data

    You’re sitting on a mountain of data. Use it. Here’s why harnessing your data now will pay dividends in the future.

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    Brand Loyalty

    Want to build a better relationship with your account holders? Here’s a hint: It goes beyond one interaction or great reward.

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    Bonuses vs Rewards

    Sign-up bonuses and rewards programs are two popular incentives to make account holders switch — but which is more effective?

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    How to offer 4% on checking accounts and still make a profit

    Want to learn how to make a profit off of high-interest checking? It’s easier than it sounds.

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    Five Lessons Learned From The Capital One® Data Breach

    The modern bank's most valuable asset isn't cash stored in a vault. It is data. Here are five lessons banks and credit unions should learn from Capital One's recent breach.

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    Brand Loyalty: Taking Consumer Relationships To The Next Level

    What makes consumers choose more expensive options or stay with a company regardless of the competition? Brand loyalty. In the financial world, loyalty is everything.

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    What’s Kasasa?

    Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

    By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

    For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.