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A recent study of consumers found a clear pattern in shopping criteria when it came to financial products. 93% of consumers reported that few or no fees is important.

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Most community bank marketers are expected to compete on a shoestring budget. Here are 5 tactics you can leverage to even the playing field.

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You aren't alone if you're confused about how to proceed with your branch location strategy. Half of the industry is screaming branches are dead.

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Despite claims that bank branches are on the decline, it seems that consumers still rely on branches for much of their banking activity.

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John Waupsh opted to forgo the expected "best of" list for his unique take on Finovate.

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What they say is true: first impressions leave a lasting impression. So how can you control the in-branch experience? By training the people who do meet face-to-face with potential account holders daily to leverage effective banking retail strategies.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.