Accounts are not equal. Older generations typically hold a disproportionate amount of an institution's funds. You must attract accounts more aggressively.
Websites that sell, products that attract, and tools that streamline the process set community financial institutions up to drive profit and growth like never before.
Competition for consumers' attention is fierce, which is why we sat down with Chip Conley to understand his three guidelines and how they apply to banking.
The way consumers interact and engage with financial institutions continues to evolve. A consumer-centric retail strategy is a highly effective means of delivering what account holders are looking for.
Marketers are fighting for consumer attention. For community financial institutions, the added hurdles of small teams, regulatory concerns, and limited budgets can make the challenge even more daunting.
Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.
By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.
