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Consumer expectations are rapidly changing. In order to keep up with their demands, you have to ensure you have the right people on your team.

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Today, consumers have the power. With more channels of communication than ever, engagement has increased and consumers are engaged in more media than ever, but at a shallower level.

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By recognizing what consumers really want and strategically marketing to them, credit unions can take back the majority market share they previously held.

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Competing to match the features of your competitor's products might make sense on the surface, but you're actually making it harder for consumers to choose you.

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Gen X makes up 25% of the population, and yet they generate 31% of the wealth. Surprisingly, it seems like this group has unmet financial needs.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.