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Marketers know how to sell the value of products but not of their own marketing. Here's how community banks and credit unions should analyze ROI.

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We examined the data and sliced it into digestible layers, helping you make sense of changes in rates and consumer financial behavior in 2020.

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As balance sheets have changed, so have the challenges facing community financial institutions. Here's an in-depth look at how banks have fared in 2020.

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Financial Brand’s Jim Marous and Kasasa CEO Gabe Krajicek reveal how community financial institutions can use deposits to unlock new loan growth.

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Consumers are highly receptive to offers of health, vision, dental insurance, and more from their financial institution. This is your opportunity to help.

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When your loan-to-deposit ratio is out of whack, so is your growth. These practical recommendations can help you rebalance things in the months ahead.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.