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The way consumers want to interact with brands and service providers today is completely different than it used to be. And as consumer behaviors have shifted, winners and losers in various industries have emerged.

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America’s financial landscape is dominated by some behemoths, but our country is remarkable in the strength and number of community banks and credit unions.

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Enlightening data reveals there’s no need to be afraid of the dark. Here are a just a few reasons you’re able to catch more Z’s than institutions who choose to go it alone.

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For all the jokes aimed at Millennials, it turns out that they are the generation that feels most in control of their financial situation.

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Big Data is overwhelming, so we try to package up our insights into one, nice, simple number. Typically, this is the average. But this might lead you astray when trying to derive actionable insight.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.