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The way consumers interact and engage with financial institutions continues to evolve. A consumer-centric retail strategy is a highly effective means of delivering what account holders are looking for.

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BancVue CEO Gabe Krajicek testified before U.S. Congress today on a hearing examining technology uses in financial literacy efforts. Gabe used the opportunity to champion community banks and credit unions in front of this critical government audience.

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In the Captain Obvious category this week is The Wall Street Journal article, “CEO Pay: Bank Size Trumps Results.” Research has proven what everyone already knew, “size has been the key driver of bank executive compensation."

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It’s critical that you offer rewarding products and convenient service that Millennials want. More than 75% of Millennials want to conduct some of their bank business in person, but if they miss out out on the conveniences offered by megabanks, you won’t earn their loyalty.

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That Kasasa Millennial Study looks into the shopping preferences of Millennials when it comes to evaluating financial institutions and products.

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Customers have strong perceptions about banking, but do they line up with reality? Our latest study answers questions about how customers view key banking...

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.