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Much of the financial industry is behind the data curve. Here are the three ways to turn your data into a personalized marketing machine.

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When done the right way, a multi-channel marketing campaign can help community banks and credit unions attract greater consumer attention.

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Coopetition is a way for local financial institutions to use a national brand to their advantage. See how.

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Grocery stores and Starbucks. Jewelry stores and Rolex. See how businesses across industries use national brands to win market share.

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In today’s always-on world, multi-channel marketing is a must. Marketing automation can help you deliver always-on programs efficiently.

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INFOGRAPHIC

Generations explained

Confused about consumer banking habits? Find out what the different generations of consumers want — including Baby Boomers, Gen X, Millennials, and Gen Z.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.