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There is a social media strategy being used by one community bank that is allowing them to achieve incredible success. Instead of talking about themselves, they focus on their community.

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How Other Industries are Convincing Consumers to Switch

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Millennials are the largest generation in American history and have a unique set of financial needs. The problem? Millennials can’t find you and they don’t know why they should care about you.

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Slogans are a more than a catchy phrase. They are the chance to set expectations about your product and business in the mind of the consumer. We analyzed 1077 bank and credit union slogans to learn how financial institutions position themselves.

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All major social media networks have some similar feature to enable listening. By experimenting with the settings, you can turn your inbox into a command center for monitoring mentions on your brand.

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Social media contests are a great way to accelerate the growth of your community. However, there are plenty of ways in which one can go wrong.

What’s Kasasa?

Kasasa® is an award-winning financial technology and marketing services company dedicated to helping both community financial institutions and consumers experience what it means to “Be Proud of Your Money.” We’re known for providing reward checking accounts consumers love, the first-ever loan with Take-Backs™, relationship-powered referral programs, and ongoing expert consulting services to community financial institutions.

By working exclusively with community banks and credit unions, Kasasa is helping to strengthen local economies across the nation, building a virtuous cycle of keeping consumers’ dollars where they can do the most good. Our mission is to power a network of financial institutions in all 50 states offering products and services that are clearly beneficial for the consumer and the institutions offering them.

For more information, please visit www.kasasa.com, or visit Twitter, Facebook, or LinkedIn.